The Christian Science Monitor calls me a "veteran public relations expert" and a "PR guru," so it must be true. I specialize in issues-oriented PR, and I'll post my observations here.
An article in the Interviewing e-magazine talks about blogs getting more respect from the print and broadcast media and mentions that NBC is considering instituting blogs for its anchors and top news personalities. That's a natural. The blogs will humanize the "stars" and extend their reach to those of us who spend much more time in front of a computer screen than in front of a TV.
posted by Mel Harkrader Pine ABC at 9:19 AM
Mel Harkrader Pine, ABC, is founder and President of MHP Communications LLC, which specializes in reputation and issues management, advocacy public relations and crisis communication. He is also the owner of a WSI internet development and web consulting franchise. Mel began his career as a newspaper editor and served as an adjunct professor in New York University’s School of Journalism. From 1976 to 1995, Mel held executive positions in the Public Relations Department of Mobil Corporation. He founded MHP Communications in 1995. From mid-2000 until year-end 2002, Mel was Director of Communications and State Government Relations for the nationwide trade association representing the treated wood industry. In addition to acting as the industry’s spokesperson for hundreds of print media interviews and dozens of TV interviews, including an appearance on PBS Healthweek, Mel media-trained and/or coached several industry executives, two eminent toxicologists, two pediatric oncologists, a sports star, and a former U.S. Cabinet secretary. Mel’s articles have appeared in numerous publications and have been translated into Spanish and Portuguese for South American magazines.
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